LVMH ushered in a new era of global luxury as Louis Vuitton became the most valuable brand in the world. Business meets luxury, as a serious approach to both scale and creativity leads the luxury giant's blueprint for growth.
When Georges Vuitton turned his family business, Louis Vuitton, into a global phenomenon, he laid out the blueprint for luxury brands everywhere on how to create a lasting legacy. Discover invaluable lessons on how to create a luxury experience and how to make your brand exclusive.
Who was Louis Vuitton? Explore the incredible story of French malletier and entrepreneur Louis Vuitton. Discover the founder's humble beginnings and explore the pivotal business decisions that set Louis Vuitton on a course to become the most valuable brand in the world.