The Luxury Files

gen z luxury

Millennials? Gen Z is the Future of Luxury

In 2017, Bain and Company published a report that shook the luxury world. It projected that by 2025, Millennials would account for 40% of the global luxury market. The idea...

Millennials? Gen Z is the Future of Luxury

In 2017, Bain and Company published a report that shook the luxury world. It projected that by 2025, Millennials would account for 40% of the global luxury market. The idea...

5 Intentional Ways to Build Your Legacy

5 Intentional Ways to Build Your Legacy

What is a legacy? "What I can say today is twenty years from now, I'm quite convinced that people will still drink Dom Pérignon." - Bernard Arnault, Chairman and CEO...

5 Intentional Ways to Build Your Legacy

What is a legacy? "What I can say today is twenty years from now, I'm quite convinced that people will still drink Dom Pérignon." - Bernard Arnault, Chairman and CEO...

The Best Book on The Business of Luxury: The Luxury Strategy

The Best Book on The Business of Luxury: The Lu...

The business of luxury takes grace, tenacity - and wisdom. Written by luxury executives, renowned experts, and university professors, we are covering some of the world's most-recommended reads on the...

The Best Book on The Business of Luxury: The Lu...

The business of luxury takes grace, tenacity - and wisdom. Written by luxury executives, renowned experts, and university professors, we are covering some of the world's most-recommended reads on the...

How to Write for Luxury Brands

How to Write for Luxury Brands

Intentionality in the luxury space is critical. Every material used in a gown is expertly selected. Every visionary designer is meticulously vetted. Language in luxury begs for the same level...

How to Write for Luxury Brands

Intentionality in the luxury space is critical. Every material used in a gown is expertly selected. Every visionary designer is meticulously vetted. Language in luxury begs for the same level...

Introducing the Language of Luxury

Introducing the Language of Luxury

The language of luxury is inherently rich with possibility. Words fascinate. They draw people in, captivate and take you on a journey - leaving you better at the end for...

Introducing the Language of Luxury

The language of luxury is inherently rich with possibility. Words fascinate. They draw people in, captivate and take you on a journey - leaving you better at the end for...

Your Everything Guide to Luxury Branding

Your Everything Guide to Luxury Branding

One can easily create a brand, but a luxury brand is another story entirely. What is it that separates the companies we think of as extraordinary from the ones we...

Your Everything Guide to Luxury Branding

One can easily create a brand, but a luxury brand is another story entirely. What is it that separates the companies we think of as extraordinary from the ones we...