The Secrets of Success Only Luxury Brands Know

The Secrets of Success Only Luxury Brands Know

Being in the business of luxury is like being a swan. Only your gracefulness is visible above water, but underneath you're paddling forcefully.

secrets of success only luxury brands know

What Makes A Luxury Brand Successful?

Luxury often takes a behind-closed-doors approach, and it can be intense but what makes a luxury brand successful is the mindset of its visionaries, the desire to make a mark and leave a lasting legacy - so much so that success seems inevitable.

Here are four secrets of success only luxury brands know.

One: Anything Is Possible

Success in luxury starts with believing there is an opportunity to create the best of something. Beyond that, it's believing that that opportunity belongs to you.

Many of the world's most glamorous brands come from very humble beginnings. What the likes of Louis Vuitton and Cartier had in common were not riches, prominence, or education. What made these luxury brands successful was the belief that they could be the greatest in the world and the unrelenting spirit that, despite lacking in some of these qualities, they would make this so.

Two: If You're Different, Be Very Different

Through your brand, you bring people together who have a passion for what you do. But maybe more than that, they share a love for how you see the world and your role in it.

For example, Coco Chanel made clothes for women, but she wasn't unique in doing so. Her brand was special because it was a conduit for a particular point of view. Ask yourself what is missing from the world that you can uniquely offer? Chanel made the Little Black Dress, but more importantly, she ultimately and forever revolutionized style, comfort, and fit for a generation of women.

Three: Live For Tomorrow

There is no journey without a destination.

Luxury brands are built around ideas of legacy and timeless ideals - even new ones. A luxury brand has to provoke a powerful sentiment. After all, being memorable is what creates a legacy. To be timeless is to stay relevant, always discovering and attracting opportunities in the current market. Focus on eternity, one of the three elements of a luxury brand, so that being overly trendy doesn't translate to being outdated when the moment passes. Today will one day be part of your brand's history. How would you like to be remembered?

Four: There Is No One Path

An extraordinary brand requires an extraordinary journey.

Live from a place of possibility and flexibility, knowing there are many ways to count to ten. Remain authentic and unabashed at the uniqueness of your particular journey. The journey to be great is filled with unexpected challenges and opportunities.


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